Posted by Mike Sweeney on Fri, Aug 13, 2010 @ 02:35 PM
Interesting article at AdAge....
Biggest New Driver? Self-Serve Ads Now Account for 50% of Social Network's Ad Revenue
NEW YORK (AdAge.com) -- With its more than half billion users and privately-held status, Facebook's revenue has long been a favorite guessing game for observers from Silicon Valley to Wall Street. But a new estimate from eMarketer says the company will book $1.285 billion in global advertising alone this year, almost double the estimated $665 million the company took in last year. That figure doesn't include Facebook's so-called virtual currency trade, which would nonetheless account for a fraction of the company's overall business.
Full article at AdAge.com
Posted by Mike Sweeney on Mon, Aug 02, 2010 @ 11:47 AM
If you’ve ever wondered why your CEO ALSO hates social media, social networking and, well, socializing in general, I urge you to continue reading. Just as Fox TV’s Masked Magician series demystified the tricks of the world’s most famous illusionists, I offer the following as both a behind-the-scenes peak and a confessional of sorts, into the mind of the executive. For to truly understand the conflicting yet predictable stonewalling in this domain, one must search deep below the surface, plumbing the depths of the executive psyche, motivations, and worldviews, for only then will you be able to “crack the code,” engage us in our native tongue and communicate in a vocabulary and language to which we will respond. Consider this your own personal backstage pass to the inner sanctum of the Executive Suite.
Full Article @ Deming Hill
Posted by Jeff Ramson on Fri, Jul 23, 2010 @ 10:06 AM
Interesting article about the ROI of Social Media...
"social media marketing should be an integral part of any company’s online efforts."
There are many ways to measure the ROI of social media marketing. One that Forrester recommends in its new report The ROI of Social Media Marketing is the “risk management perspective.”
Essentially, how does a social media marketing initiative help reduce the financial impact of a reputation management crisis?
The costs of a social PR crisis can be substantial. To generate a value for the risk management perspective, consider how your social media preparedness and assets can reduce these costs across several different social media crisis scenarios. For instance, a midsized company might consider the social implications of a batch of defective products caused by unforeseen manufacturing issues in an overseas plant — and find that involvement in social media helps insure them against an average annual possible risk of $25,000.
In other words, even a mid-size company can realize an annual ROI of $25k by simply looking at the benefits to reputation management.
Combine that with all of the other positive ROI possibilities–more sales, less customer service costs, etc–and it becomes clear why social media marketing should be an integral part of any company’s online efforts.
Posted by Mike Sweeney on Tue, Jul 20, 2010 @ 09:06 PM
As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action. But it will be a tough fight as the space is overrun with companies seeking to own the segment, from start-ups to public-relations firms.
Universal McCann, the media-buying firm owned by Interpublic Group of Cos., is bolstering its social-media offering by launching a practice this week called Rally. The division will help marketers develop campaigns, track online chatter about their brands and measure how those campaigns perform. Headed by Heidi Browning, a former MySpace executive, Rally will house several new social-media hires. MySpace, like The Wall Street Journal, is owned by News Corp.
Publicis Groupe's digital umbrella organization, Vivaki, says it also will open a social-media consulting practice by the end of the year. The new group will pool Publicis' social-media tools and experts and use them to beef up the social-media practices that many of Publicis' agencies have already established. Rishad Tobaccowala, chief strategy officer at Vivaki, says he is willing to use his mergers-and-acquisitions budget to bolster the practice if needed.
Full Article
Posted by Mike Sweeney on Wed, Jun 16, 2010 @ 02:54 PM
NEW YORK, NY: June 16, 2010: ProActive Capital Resources Group, LLC (“Proactive” or “PACRG”) is pleased to announced today that Founder and CEO Jeff Ramson was interviewed by Investor Business Daily in the article “Investor Relations Expanding Deeper Into Social Networking,” which was posted online on June 14, 2010. The article cites ProActive's recent success stories in representing public companies in the “new online frontier” of investor relations, social networking.
An excerpt from the article follows:
“Unilife (NASDAQ: UNIS), a small medical device maker, had no U.S. investor audience in February when its shares were first listed on the Nasdaq shortly after it relocated its headquarters from Australia to Pennsylvania. Unilife hired ProActiveNewsroom.com to host an investor relations site. The online platform includes helping Unilife spread its message by feeding posts through social and financial networks, including Twitter, Wikinvest.com and the Seeking Alpha blog.
“Keryx Biopharmaceuticals (NASDAQ: KERX) is another small firm that's reaching investors through social media. The stock has nearly doubled to about 4.50 since the biotech firm expanded its online presence with ProActive Newsroom this year.
“'Social networks act as echo chambers where both good and bad views of a stock's performance can be amplified,' says Jeff Ramson, founder and CEO of ProActive Newsroom.com parent ProActive Capital Resources Group. 'ProActive Newsroom seeks to raise awareness among investors and hopefully improve their opinions of the stock,' Ramson says. It's tricky. He says savvy users of social media don't appreciate blatant advertising or stock hyping.
“'What we try to do is create interesting content about the company, but we try not to be too promotional or invasive, Ramson said.'”
About ProActive Capital Resources Group, LLC
ProActive Capital Resources Group, LLC ("PACRG") provides turnkey solutions that integrate traditional investor relations services with the latest Internet, mobile and social media communications. Through PACRG's integrated digital media portal, www.ProActiveNewsroom.com, the Company provides strategic messaging services to emerging-growth companies in bio-medical, clean technologies, health care and many other industries. ProActive’s PRISM (PRoActive Integrated Strategic Messaging) allows clients to distribute company-specific data and breaking news to several thousand potential investors by strategically leveraging online investor networks. PRISM includes the utilization of social, new, and traditional media through sites such as Google, Yahoo!, TechCrunch, LinkedIn, YouTube, Twitter, PitchEngine, and Facebook. For more information on how to become a client or get connected to the most promising small-cap companies, please call 212-297-6103 or visit:
ProActiveNewsroom.com
ProActiveTradingPost.com
ProActiveWebTV.com
Contact:
Michael Sweeney
Senior Vice President
ProActive Newsroom
212 297 6291
msweeney@proactivecrg.com