China Youth Media and MOGO Network Execute Syndication Deal
Posted by Tom Allinder on Thu, Jun 25, 2009 @ 04:00 PM
China Youth Media, Inc. (OTCBB: CHYU), a China focused youth marketing and media company, announced today that its wholly owned subsidiary, Youth Media (Beijing) Limited, has entered into a syndication agreement with MOGO, the web broadcast entertainment network that has the largest Chinese language proprietary short format video library in the world. Under this syndication deal, China Youth Media will deliver MOGO’s extensive library of youth focused content on its Koobee Campus Network, the Company’s dedicated Intranet Television Network and media portal targeted to China’s 30 million plus college students.
MOGO produces more original video content for new media than any other company in the world, and Koobee will feature a MOGO Entertainment Channel that will contain more than 4,000 Mandarin Chinese language short format videos, with more than 250 new videos added monthly. These videos encompass youth targeted content such as rock music, hip-hop, street fashion and youth lifestyle. Recent MOGO advertisers have included major brands such as Nokia and Converse.
“China Youth Media’s preferred access to China’s college campuses makes Koobee an ideal fit for MOGO and our youth focused content,” commented Kenny Bloom, CEO of MOGO. “We are looking forward to collaborating with Koobee on a variety of advertising and content campaigns.”
“MOGO is a leading provider of original video content in China, and we are thrilled to offer the MOGO Entertainment Channel on our Koobee Network,” commented Jay Rifkin, China Youth Media’s CEO. “Combining MOGO’s vast and ever growing library with our distribution capabilities significantly improves our value proposition to advertisers around the world.”
See the entire news release at Yahoo! Finance
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