Posted by Michael Sweeney on Wed, Mar 10, 2010 @ 12:44 PM
MSNBC had an interesting video report on efforts to bring NFL football to China. The report talks to young fans that do color-commentary for the games, and how they go about translating the nature of the game to a Chinese audience. "We relate it in some ways to the art of war, and the strategy and the tactics that are inherent in the game," the Managing Director for NFL China says. "And that really resonates with our Chinese fans because they become fascinated by the fact that after every play the teams huddle up to strategize."
The National Football League is the most popular sport in the U.S. and the NFL recently announced plans to stage games in China in the coming years. "The development of high-class stadiums in big Chinese cities like Guangzhou, Shenzhen and Shanghai has laid a solid foundation for us to bring games here," said Michael Stokes, Managing Director of NFL China. While Stokes did not reveal specific details about any forthcoming games, he said they would be part of the NFL's strategy to cultivate the Chinese market.
"We will first introduce flag football leagues on Chinese university campuses and weekly viewing parties at sports bars to offer exciting touch points to potential fans," Stokes said. Flag football leagues, which give US youngsters the chance to emulate their NFL heroes, will be staged at Guangzhou University in April, according to Stokes. "We are aiming to create Chinese fans and are focusing on males aged 18-30," he said. This really fits in with China Youth Media’s rights agreement with Xinhua Sports and Entertainment. The NFL is streamed live on China Youth Media’s Koobee.com, a dedicated Intranet Television Network and media portal targeted to China’s 30 million plus college students.
Stokes said the upcoming Guangzhou Asian Games, which will include American football, would also help develop Chinese interest in the sport.
Posted by ProActive NewsRoom on Mon, Mar 08, 2010 @ 08:24 AM
The young people of China are like no others in the world. Most were brought up as an only child-under the 1979 Chinese mandate that limited urban couples to a single offspring. As a result, these affluent children benefitted from "six pockets" (two parents and four grandparents) while growing up. Now they are young adults with discerning tastes for new products and immense purchasing power.
In 2010, China's population of young consumers is one of the largest in the world-with more than 250 million between the ages of 15 and 29. These young people are less tradition-bound and are quicker to accept new products and experiences than older members of Chinese society.
They love McDonald's hamburgers and ice cream; are major fans of roller coasters and video games; and they crowd Hollywood premieres-anxious to know the winners of the Cannes Film Festival and the Oscars. They love music and sports, are fashion conscious and almost all use mobile phones, the Internet, digital cameras and other electronic gadgets.
The most affluent are gathered on college campuses throughout China, where television is scarce and most broadband connectivity is limited. Yet, this is a group easily influenced by advertising and direct marketing activity.
China Youth Media (CHYU) is a China-focused youth marketing and media company and these young Chinese are their target market for media and advertising. CHYU reaches the 45 million Chinese youth living on campus through a combination of exclusive high-speed online media, mobile phone transactions and direct guerilla marketing on campus. CHYU connects with this notoriously hard to reach demographic like no other company in the world.
Koobee, their Internet TV network, is deployed on a large-scale fiber optic platform and distributed to Chinese campuses by the China Education and Research Network (CERNET), the government-run education and research network. Because the servers reside on this fast network, students can view CHYU's streaming media content reliably-unlike other public web sites which run much slower.
CHYU's premier broadband distribution allows content providers certainty that their programming reached this affluent market of students. Plus, CHYU offers accurate ad tracking so buyers of commercials know exactly who watched their advertising. From popular music programming to the world's most compelling live sports events, China Youth Media has become an essential part of these student's lives.
However, China Youth Media doesn't stop there. They offer other key differentiators that make them unique in marketing to this exclusive group of young people. First, CHYU knows its audience. They have studied their culture and understand what they like and don't want. When an advertising message is consumed, CHYU knowsexactly who consumed it. No competitor can match that.
China Youth Media is also exclusive to its audience. If the NFL seeks CHYU's audience for football games, the only way the youth of China can see it is through CHYU. It's the same with all of the Company's content. This is because CHYU enjoys a unique and preferred media platform on campus.
In addition to advertising, China Youth Media has in-person representatives on about 180 campuses in China. These guerilla street teams help seal the deal-by posting billboards, handing out flyers and extending the Company's marketing outreach person-to-person.
Since most of the youth in China own and use mobile phones, CHYU also employs these powerful devices as part of ther marketing strategy. From selling-tickets, football jerseys, books etc.-to urging students to vote for candidates on American Idol or to guess the next player to score in a sporting event, Chinese youth use their mobile phones in ways they do not use the online service. China Youth Media turns each mobile phone transaction into revenue.
China Youth Media is a key to this powerful new market. CHYU monetizes unique content in multiple ways as they unlock one of the world's hardest to reach populations of consumers. More than just selling measured advertising to unique content, China Youth Media has developed a variety of revenue streams through online, mobile telephony and on-campus that differentiates them from others.
For more information on CHYU including our Disclaimer, please go to www.proactivenewsroom.com
Posted by ProActive NewsRoom on Fri, Mar 05, 2010 @ 08:01 AM
This is a great article for all companies to read - public or private
http://www.cmo.com/social-media/top-10-reasons-your-company-not-ready-social-media?cmpid=TT25
Posted by Jeff Ramson on Wed, Mar 03, 2010 @ 10:15 AM
Unilife Corp. (NASDAQ: UNIS) announced a therapeutic exclusivity agreement with Sanofi-Aventis (NYSE: SNY) today for rights to purchase Unilife's ready-to-fill safety syringe, Unifill, for use with blood thinners and vaccines. The pact lasts until 6/30/14 and will include a 10-year extension if SNY purchases commercial quantities of Unifill prior to 7/1/14.
Below is a link to the ProActive News Room website for Unilife, which includes an updated compilation of digital media coverage links for the Company, research reports, corporate presentations, news feeds, market data, and more.
http://www.proactivenewsroom.com/unilife/
Unilife is an emerging medical device manufacturer with business segments that include pre-filled syringes for pharmaceutical companies to deliver injectable medications, sharps safety devices for healthcare facilities, and contract manufacturing of medical devices.
Posted by Jeff Ramson on Mon, Mar 01, 2010 @ 02:08 PM
Unilife Corp.'s (NASDAQ: UNIS) CEO Alan Shortall featured on TheStreet.com TV interview today at
http://www.thestreet.com/video/10691705/unilife-sticking-to-growth-plan.html#69177700001
Unilife is an emerging medical device manufacturer with business segments that include pre-filled syringes for pharmaceutical companies to deliver injectable medications, sharps safety devices for healthcare facilities, and contract manufacturing of medical devices. The Company recently relocated to the US in Central Pennsylvania and has a deal with Sanofi-Aventis (NYSE: SNY) to supply its Unifill safety, pre-filled syringes.
Below is a link to the ProActive News Room website for Unilife, which includes an updated compilation of digital media coverage links for the Company, research reports, corporate presentations, news feeds, market data, and more.
http://www.proactivenewsroom.com/unilife/