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February 3, 2012

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CEO's on Social Media by Deming Hill

  
  
  

If you’ve ever wondered why your CEO ALSO hates social media, social networking and, well, socializing in general, I urge you to continue reading.  Just as Fox TV’s Masked Magician series demystified the tricks of the world’s most famous illusionists, I offer the following as both a behind-the-scenes peak and a confessional of sorts, into the mind of the executive.  For to truly understand the conflicting yet predictable stonewalling in this domain, one must search deep below the surface, plumbing the depths of the executive psyche, motivations, and worldviews, for only then will you be able to “crack the code,” engage us in our native tongue and communicate in a vocabulary and language to which we will respond.  Consider this your own personal backstage pass to the inner sanctum of the Executive Suite.

Full Article @ Deming Hill

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