Social Media Marketing: Facebook Ad Sales to Hit $1.2 Billion This Year
Interesting article at AdAge....
Biggest New Driver? Self-Serve Ads Now Account for 50% of Social Network's Ad Revenue
NEW YORK (AdAge.com) -- With its more than half billion users and privately-held status, Facebook's revenue has long been a favorite guessing game for observers from Silicon Valley to Wall Street. But a new estimate from eMarketer says the company will book $1.285 billion in global advertising alone this year, almost double the estimated $665 million the company took in last year. That figure doesn't include Facebook's so-called virtual currency trade, which would nonetheless account for a fraction of the company's overall business.
Full article at AdAge.com
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