GreenHouse Holdings (OTCBB: GRHU) to Acquire Life Protection, Inc.

GreenHouse Holdings, Inc. (OTCBB: GRHU)   signed a definitive acquisition agreement to purchase Life Protection, Inc. (LPI). LPI provides innovative training, support, design and construction of facilities and services to meet the needs of the U.S. Government, Military, and law enforcement agencies. The acquisition is expected to be accretive to the 2010 earnings and will provide GreenHouse with an estimated revenue contribution in excess of $2 million for 2010. GreenHouse will issue 1,118,750 new shares of common stock to acquire LPI.

LPI, and its subsidiary, LPI R.O.A.D. House, have generated approximately $4 million in unaudited, consolidated revenue in the first half of 2010. LPI is the sole provider to the U.S. Military of Dyneema(R) for use in construction projects. Dyneema(R) is a synthetic fiber-based polyethylene, which is 15 times stronger than steel and is incredibly versatile with virtually limitless applications for construction purposes. LPI has also built the government's first LEED (Leadership in Energy Efficiency and Design) Gold training facility and owns significant targeting technology for military training. LPI CEO Brigadier General Floyd H. Trogdon, USAF, (Ret.), COO Billy Jones and VP of Operations Edward Mueller will continue to lead LPI with General Trogdon joining the Board of Directors of GreenHouse.

"We are excited to have reached this agreement with LPI and believe this combination is beneficial to the shareholders of both companies," said John Galt, Executive Chairman of GreenHouse. "LPI is a unique business and a leading name within the military and defense arena and the acquisition represents a significant step in executing our strategy to expand our public sector operations," continued Galt. This transaction will allow us to unite our companies' resources to bring innovative, sustainable products to market for our customers. We welcome LPI's talented workforce to the GreenHouse team and look forward to building a successful enterprise together."

"We are thrilled to combine GreenHouse's sustainable infrastructure solutions with LPI's strong industry reputation and relationships to service the U.S. Government and Military markets," said Billy Jones, Chief Operating Officer of LPI. "The U.S. Government has placed a strong emphasis on implementing energy efficiency and sustainability solutions in their procurements over the last several years, and we see a tremendous opportunity in creating a company specifically branded as a sustainable solutions integrator. We believe that synergies of the combined company will capture large scale energy-efficient building contracts from the U. S. Department of Defense."

Key Strategic Benefits for GreenHouse:

• The transaction is expected to be accretive to earnings over the next 12 month period ("NTM"), based on the current unaudited revenue run-rate of $6 million for 2010. LPI is generating approximate gross margins of 37 to 38 percent and pretax margins of 15 to 16 percent. EPS is expected to increase over the next 12 months due to LPI's strong profit margins.
• The acquisition immediately establishes GreenHouse as a leading supplier of Rapidly Assembled Portable Structures, which the United States Marine Corps and United States Navy EOD (Explosive Ordinance Disposal) have selected for their shelter/unit training requirements.
• The agreement is expected to yield significant cross selling/cross marketing opportunities for both GreenHouse and LPI. The addition of GreenHouse's water desalinization, sanitation, food production, renewable energy and fuel production products fit seamlessly into LPI's existing portfolio to sell to the United States Government, providing the military a one-stop shop for their training needs.

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